Questions, answered.

Yes, a real digital screen in Times Square, NYC at Broadway & 46th, 55 × 31 ft. That is big enough to fit about 9 elephants: 3 side by side, stacked 3 high. It sits at 1560 Broadway, right in the middle of Times Square where every visitor walks, across from the famous red steps. It faces the centre of the square, so it is hard to miss. It is not a render, an AR filter, or a lookalike screen in another city. Your creative physically lights up in Times Square.

One day on the board. Your ad takes the WHOLE screen for 10 seconds at a time, repeating through the day. A Single ($110) plays about 11 times a day, a Double ($200) plays about 22 times, and a Full takeover ($749) runs a 60-second spot ~22 times a day. The board is shared with a few other brands, which is why it costs $110 instead of tens of thousands.

AI app builders launching something new, D2C brands who want the 'seen in Times Square' badge for their store and socials, creators, and people gifting a moment (a face, a proposal, a congratulations). If it fits on a screen and passes review, it can run.

Your ad plays at the same minute every time. A Single plays every 2 hours, 11 times (for example 11:05 AM, 1:05 PM, 3:05 PM and so on). A Double or Full takeover plays about every hour, 22 times (11:05 AM, 12:05 PM, 1:05 PM and so on). On a standard booking we pick your day and email you the day and exact times at least 2 days before (New York time; your watch link shows them in your own time zone). Need a certain day or time, like a birthday or a proposal at 7pm? Add "Specific date" for $135 and tell us the time you want, and we'll set your showings so one lands then. A Full takeover includes picking your date.

A 60-second spot about 22 times on your day, plus: a one-time creative consultation, with suggestions for better reach; access to our tools; priority support; a watch link for friends; pick your date; multiple edits to your creative; up to 6 images in your 60 seconds.

Yes. For each 60-second showing the whole screen is yours: no split screen, no other ad next to yours. It plays about 22 times on your day (about once an hour), and other brands' ads play in between your showings.

Yes. Brand launches, product drops, app installs, hiring, funding news, or simply earning the 'as seen in Times Square' line for your site: all fine, as long as the creative passes review. Any language works, including two on one ad.

Yes, and plenty of people do. Proposals, weddings, anniversaries, birthdays, graduations, congratulations, a thank-you, someone's face up in lights: all welcome. The same content rules apply as for a brand.

Drops run by calendar month. November and December 2026 are open now: you pick the month when you reserve (24 spots a month; the home page shows how many are left), and January opens next. December is the festive season, so every plan costs 2.5× (Single $275, Double $500, Full takeover $1,872.50), and a December day must be booked at least 30 days ahead. After your ad is approved and your drop is confirmed, we schedule your run and email you the date at least 2 days before it runs.

Single, $110 (10s spot, ~11 plays/day). Double, $200 (10s spot, ~22 plays/day). Full takeover, $749 (60s spot, ~22 plays/day). December is the festive season, so every plan costs 2.5× (Single $275, Double $500, Full takeover $1,872.50), and a December day must be booked at least 30 days ahead. Prices and plays are set on our server, so the price you see is the price checkout charges, and the plays are what we promise for your day. Both are on your invoice.

Yes. December is the festive season, so every plan costs 2.5× (Single $275, Double $500, Full takeover $1,872.50), and a December day must be booked at least 30 days ahead. If you want a December day, book at least a month ahead.

In two steps, and never automatically. Reserving charges a $1.90 deposit right away (a real charge, not a hold) and saves your card. Nothing else moves until a human reviews your ad: once it is approved you pay the remaining balance yourself, from My spot, to lock your slot. The $1.90 counts toward that total.

Yes. Email info@bookabillboard.today with the dates you have in mind and we'll build your run at the same fair rate, longer stretch. Multi-day and multi-week runs are how most brands turn one moment into a campaign.

You never pay the balance, so the tier price is not charged. The $1.90 deposit is not refunded either: it becomes account credit instead, which never expires and is applied automatically to your next booking. We'll email you why (usually a content or image-quality issue) and you're welcome to fix it and try again.

No. The $1.90 is a reservation charge, not a deposit we hold and hand back. It is never wasted, though: if your ad is approved it counts toward your total, and if you don't go ahead, or your ad isn't approved, it becomes account credit that never expires and is applied automatically to your next booking.

If something on our side prevents your confirmed spot from running as promised, you get a full refund, processed back to the same card. The $1.90 reservation deposit itself is non-refundable, but it is never lost: it either counts toward your total or becomes account credit. For anything unclear, email info@bookabillboard.today and a human will sort it out.

A PNG, JPG or WEBP image up to 25 MB. You frame it in the built-in editor: crop to fill the board's 55 × 31 shape, or fit the whole image with clean bars. The preview you see is exactly what runs.

The board is 55 feet wide, so sharpness matters. We grade your image live: 1680px+ wide reads Great (crisp), 1056px+ reads Good (sharp at board size). Below that it's flagged Low, and ads need Good or Great quality to be accepted, so export a bigger file or zoom out and re-crop.

The board sits over a family crowd in the middle of Times Square, so the bar is higher than a social feed. We reject nudity, sexual or otherwise explicit imagery; tobacco, vaping, cannabis, drugs and paraphernalia; weapons and violent imagery; hate, harassment, bigotry, threats and defamation; political campaigning and religious proselytising; gambling and adult services; illegal products or services; misleading or fraudulent claims; anything inappropriate for children; and anything you don't hold the rights to, including someone else's logo, artwork, photo or trademark. Alcohol and pharmaceutical ads need prior approval, and the board operator does not permit ads for live theatre productions. A human reviews every ad before it's confirmed, and that review protects everyone sharing the board.

Yes, but think twice before relying on one. The board is high above a busy street and most people are walking, so QR codes rarely get scanned from street level. If you use one, make it large and high-contrast. A short, memorable URL or social handle usually does more work.

No. The preview happens entirely in your browser. Your image is only sent to us when you actually reserve a spot. Try as many versions as you like, free, without an account.

You watch it. Once your spot is paid and scheduled you get a live link: a countdown to each showing in your own time zone, and the board's live video. Watch your ad light up Times Square, record it for LinkedIn, Instagram or X, and share the link with your team.

No, nothing is printed or posted to you. Your proof is the board's live stream while your spot runs: watch it as it happens and record whatever you want to keep or post.

A small independent team that books the board time wholesale and splits it fairly. Cards are handled on a secure, PCI-compliant payment page (your card number never touches our servers) and every step of your booking is recorded and visible in your account.

Every customer gets a unique code. When a friend books with your code and their payment completes, you BOTH get bumped Single → Double for the Single price, so your ad plays about every hour instead of every 2 hours. No cash-back games, you just get more airtime.

Email info@bookabillboard.today and a human reads every message, usually same day. Include your waitlist code if you have one.

For a brand, ours is the most budget-friendly day price we found on a screen in the middle of Times Square. Your brand goes up from $110 for a day. Your ad fills the whole 55 × 31 ft screen, right in the middle of Times Square, about 11 times that day. For $200, it shows about 22 times.

Their $150 option doesn't allow brands or logos. Their brand option costs $250, and it is on a screen away from the main part of Times Square, so people don't see it straight on. Ours starts at $110, right where the crowds are.

Their $150 option is for personal photos only. For brands it is $500 a day. It is the same board, the same size. But for 22 plays they charge $500, and we charge $200. That is 2.5 times more. You also book with them by email, a week or more ahead. Here you book online in minutes.

ShowYo shows your picture once, for 10 seconds, for $27 to $37. Their screen is away from the main part of Times Square, so people don't see it straight on. And our board is twice as big. With us, your ad shows about 11 times in a day.

Blip charges a little for each play, and the price keeps changing. You don't know which screen you get, or when your ad will play. With us, you pay one price, you know the exact board, and you know when to watch.

About 200,000 people walk past the board each day (an estimate). Not all of them see your ad, so we count only people likely to: a Double then costs about $13–$33 per 1,000 views. On LinkedIn, 1,000 views cost about $34, and on Meta about $7 to $18. These are estimates, not guarantees. And people share a photo of their brand in Times Square. Nobody shares a feed ad.

Agencies sell week-long deals that cost thousands. We sell one day at a time, so you only pay for your day.

Only what's needed to run your drop: your name and email from sign-in, the ad image you upload, and your booking details. That's it: no trackers following you around the internet, no ad pixels, no data brokers.

Never. Your data is not sold, rented, or handed to anyone. Your ad image is used for exactly one thing: showing and running your billboard spot. When we retire it, it's deleted. Want it gone sooner? One email to info@bookabillboard.today and we erase it.

Your card details are entered on a secure, PCI-compliant payment page and never touch our servers, so we couldn't see your card number if we tried. Everything travels over encrypted connections (HTTPS), and every change to your booking is logged so there's always a paper trail.

Mochi is the cat from our film: Yara's cat who went missing, until her dad put the poster on the board (from his phone, in a few taps) and all of Times Square went looking. Mochi now naps somewhere on this site. If you spot a tail, click it. 🐾