A Times Square billboard for an AI startup

Moments it works for

• Launch day, or a Product Hunt launch: post the clip with the launch link.
• A funding round: "we raised" on Times Square is a post investors and the team reshare.
• Hiring: a bold "we're hiring" with a short URL gets talked about.
• A milestone: users, revenue, a big customer. Credibility you can point to.

Distribution, not just a photo

• Share your live link with the team, investors and early users. It counts down to each showing in their time zone, so people tune in together.
• Post the clip on X and LinkedIn on the day. Founders' networks reshare novelty.
• Add "As seen in Times Square" to the site, the deck and the launch page.
• Give your referral code to founder friends: when one books, you both get a free upgrade to Double.

Next to LinkedIn ads

LinkedIn ads average about $34 per 1,000 impressions in 2026. A Double here, $200, is at or below that: about $13–$33 per 1,000 estimated views, and the clip keeps working afterwards.

Worth more than its CPM

Even where the CPM is higher than a feed ad, the trust is worth more. A feed impression is gone in a second; a clip of your brand on a Times Square billboard gets reshared by your team, customers and partners, and it keeps working. Suppliers, customers and enterprise buyers read it as a sign you are established, which helps you win better terms, bigger accounts and enterprise deals.

• Suppliers and partners: it signals you are growing and here to stay, which helps with terms and priority.
• Enterprise deals: in a sales deck or a procurement review, it reads as a real, established brand, not a small unknown vendor.
• Hiring and investors: it shows momentum, and it gets talked about.

Make the ad land

• Product name, one line on what it does, and a short URL.
• One strong visual: the product, the logo, or the headline. Not a screenshot full of small text.
• Dark backgrounds with bright type read well on the board.

Quick answers