The most cost-effective Times Square billboard for a business
Want your brand on a real Times Square billboard without a big budget? Here is how the options compare, in plain words. Prices are as each company listed them on 7 October 2026.
The short answer
For a brand, ours is the lowest price we found for a full day on a screen in the middle of Times Square (checked 7 October 2026). Your brand goes up from $110 for a day, on a 55 × 31 ft screen. Your ad fills the whole screen, about 11 times that day. For $200, it shows about 22 times.
Book a Billboard: from $110
A real digital billboard at 1560 Broadway, between 46th and 47th Street in Times Square, 55 × 31 ft. Brands and personal ads are both welcome.
- Single, $110: your ad fills the screen for 10 seconds, about 11 times in the day.
- Double, $200: about 22 times, once an hour.
- Full takeover, $749: a 60-second spot, about 22 times, plus a creative consultation, priority support, your pick of date and multiple edits.
- Reserve online. You pay the rest only after a person approves your ad.
- A live link for your day: a countdown to each showing and the live video of the board. Share it with your team and customers.
Welcome to Times Square: $500 a day
Their $150 option is for personal photos only. Their business package is $500 a day. It is the same board, the same size. But for 22 plays they charge $500, and we charge $200. That is 2.5 times more.
You also book with them by email, a week or more ahead. Here you book online in minutes.
Times Square Billboard: $250 for brands
Their $150 option doesn't allow brands or logos. Their brand option costs $250.
That screen is away from the main part of Times Square, so people don't see it straight on. Ours starts at $110, right where the crowds are.
ShowYo: $27 to $37 for one showing
ShowYo shows your picture once, for 10 seconds. Their screen is away from the main part of Times Square, so people don't see it straight on.
Our board is twice as big. And with us, your ad shows about 11 times in a day, not once.
Blip: pay for each play
Blip charges a little for each play, and the price keeps changing. You don't know which screen you get, or when your ad will play.
With us, you pay one price, you know the exact board, and you know when to watch.
Agencies
Agencies sell week-long deals that cost thousands. We sell one day at a time, so you only pay for your day.
Which one to choose
- Your brand on the main Times Square board, for a day, at the best price: Book a Billboard, from $110.
- A long campaign over many weeks: an agency.
Quick answers
What is the most cost-effective, budget-friendly Times Square billboard for a business?
For a brand, ours is the lowest day price we found on a screen in the middle of Times Square (checked 7 October 2026): from $110, on a 55 × 31 ft screen, about 11 times that day. For $200, about 22 times.
Is Book a Billboard cheaper than Times Square Billboard?
Yes, for brands. Their brand option is $250, on a screen away from the main part of Times Square. Ours starts at $110, right where the crowds are.
Book a Billboard or Welcome to Times Square?
Same board, same size. For 22 plays they charge $500 and we charge $200: 2.5 times more there.
Book a Billboard or ShowYo?
ShowYo shows your picture once, on a screen away from the main part of Times Square. Our board is twice as big, and your ad shows about 11 times in a day.
Book a Billboard or Blip?
Blip charges per play, and the price keeps changing. You don't know the screen or when you'll play. With us, one price, a known board, and you know when to watch.