How much does a Times Square billboard cost?
On this board a slot starts at $110. You are not buying the whole screen for a month. You are buying a day of airtime in a shared loop, which is why the price is a fraction of a traditional campaign.
What you pay, and what you get
The board is a real digital billboard at 1560 Broadway, between 46th and 47th Street in Times Square, 55 × 31 ft. Your creative takes the whole screen for 10 seconds at a time, repeating through your day, in a loop shared with a few other brands.
- Single, $110: about 11 plays on your day, once every two hours.
- Double, $200: about 22 plays, once an hour.
- Full takeover, $799: a 60-second spot, about 11 plays on your day.
Why it costs less than a typical Times Square campaign
Traditional Times Square advertising is usually sold in large packages to big brands. Here the board's airtime is cut into small, fixed slots that anyone can afford, and you only pay for the day you run.
The trade-off is honest: it is a shared loop, so your ad plays for 10 seconds at a time alongside others, not all day on its own.
Optional extras
- A specific run date, $100 extra, if you need your ad on a particular day.
- A live photo of your ad on the board, $50 extra.
- The exact time of day can't be chosen. Your ad plays through the day at the interval above.
How paying works
You reserve with a $1.90 deposit. A person reviews your ad, and only after it is approved do you pay the balance. If it isn't approved, the deposit stays on your account as credit. We email your run date at least 2 days before it plays, and you can watch the board on a live stream.
Quick answers
What is the cheapest way to advertise in Times Square?
A Single slot at $110: your ad takes the full screen for 10 seconds, about 11 times on your day.
Is this a real Times Square billboard?
Yes. It is a real digital billboard at 1560 Broadway, between 46th and 47th Street in Times Square, 55 × 31 ft. You can watch it on a public live stream.
Do I choose the time my ad plays?
Not the exact time. It plays through your day at a fixed interval. You can pay $100 extra to choose the date.
What if my ad isn't approved?
You don't pay the balance, and your $1.90 deposit becomes credit on your account.