A Times Square billboard for a small business
You do not need a big budget to be seen in Times Square. From $110, your ad takes the whole screen for 10 seconds at a time, and you get proof you can use anywhere.
Why a small business would do it
It is less about reach on one street and more about what you can say afterwards. A clip of your ad in Times Square, "as seen in Times Square" on your website and a post that people share all make a young brand look established.
What a slot is
You are buying a day of airtime in a shared loop on a real digital billboard at 1560 Broadway, between 46th and 47th Street in Times Square, 55 × 31 ft. Your creative takes the whole screen for 10 seconds, then the loop moves on to the next brand.
- Single, $110: about 11 plays.
- Double, $200: about 22 plays.
- Full takeover, $799: a 60-second spot, about 11 plays.
Make the ad work
- One message: what you do, in a few words.
- Your name or logo, large, and a short way to find you.
- No small print. It has to read in ten seconds from across the street.
Proof you can use
The board is on a public live stream, so you can record your ad playing and use it in your posts and on your site. Your play times are in your account.
Quick answers
How much is a Times Square billboard for a small business?
From $110 for a Single slot, $200 for a Double.
Is it the whole screen?
Yes. Your ad fills the screen for 10 seconds at a time, in a loop shared with a few other brands.
Can I use it in my marketing?
Yes. You can record the live stream of your ad playing and share it.
What if my ad is rejected?
You don't pay the balance, and your $1.90 deposit becomes credit on your account.