A Times Square billboard for a D2C brand
For a direct-to-consumer brand, trust is what turns a visitor into a buyer. A clip of your product full-screen in Times Square is trust you can put on every page, from $110.
Why D2C brands do it
Shoppers who don't know you look for signs that you are real and doing well. "As seen in Times Square" is one of the most recognisable of those signs, and it starts at $110.
Where the clip earns its keep
- Your homepage and product pages: an "As seen in Times Square" badge or a short loop near the add-to-cart.
- Paid social: the clip as a creative. Real-world footage tends to stand out among studio shots.
- Email: a launch or drop announcement with the clip at the top.
- Marketplace listings, retail and wholesale pitches: a still in your brand deck.
- UGC: share your live link so customers and fans in New York can film it too.
Worth more than its CPM
Even where the CPM is higher than a feed ad, the trust is worth more. A feed impression is gone in a second; a clip of your brand on a Times Square billboard gets reshared by your team, customers and partners, and it keeps working. Suppliers, customers and enterprise buyers read it as a sign you are established, which helps you win better terms, bigger accounts and enterprise deals.
Make the ad sell
- One product, shot large, on a clean background.
- Your brand name and one short line. A code or handle people can remember.
- Strong contrast. It has to read in 10 seconds from across the street.
Cost and reach
Single $110 (about 11 full-screen plays), Double $200 (about 22). Per 1,000 estimated views, a Double is about $13–$33, a little above Meta's typical range, and you keep the clip.
Quick answers
Is a Times Square billboard worth it for a D2C brand?
As a source of trust and content, yes. From $110, you get a clip of your product on a real Times Square screen to use on your store, ads and emails.
Can I show a product and a discount code?
Yes. Keep the code short; QR codes rarely scan from the street.
Do I get proof?
Yes: a live link with a countdown to each showing and the board's live video, so you can record it.
Can I get an invoice for the business?
Yes, from your account.